Kansas City Royals

Although the prior IPTV system was only seven years old, the media players were beginning to fail and were no longer being manufactured. Evaluation of an upgrade showed it to be cost-prohibitive, so the organization had to look elsewhere in an attempt to find a cost-effective, durable replacement that would eliminate the media players’ high failure rate and reliably support live, in-venue video streaming and digital signage-wall into the future. This also presented them with a unique opportunity to address other system shortcomings.

The digital signage system was cumbersome in creating and dynamically updating digital signage content. The team wanted a solution capable of delivering low latency video around the concourse TVs and suites, feature easy-to-use interface for efficient digital signage creation as well as the flexibility to address any arising content demands.

EZ TV makes each display an asset. As a result, fans can enjoy the game and other video footage when they’re out of their seat without feeling like they’re missing the action. For suite owners, the automatically updated electronic program guide (EPG) and video-on-demand capability provides access to non-linear content and delivers a unique experience that rivals their home setup.

With EZ TV’s extensive digital signage capabilities, system operators can quickly create eye-catching digital signs as well as dynamically updating menu boards integrated to POS vendors. Using VITEC’s cost-effective, high performance end-point behind the display, operators can turn any screen in the network into a new monetary opportunity. This eliminates the cost of two separate media players needed for video streaming and digital signage, or having to switch players to change the screen’s functionality to keep cost low. The onboard administration and analytics tools also empower the organization with campaign information vital to pulling in untapped revenue streams.

The Result - After a fast installation to ensure the system was ready for the first pitch on opening day, “The K” was prepared to celebrate its 45th season. With VITEC’s EZ TV IPTV & Digital Signage Platform fueling content into every display, fans will be treated to fresh, eye-catching digital signage content alongside superior video quality delivered with low latency for game-day feeds as they walk around the concourse. Inside the luxury suites, owners will be able to access the TV channels using a service-provider grade electronic programming guide and control options that allow them to feel like they’re right at home while being right in the center of the action.

For Kauffman Stadium administrators and control room personnel, EZ TV offers a comprehensive set of tools for managing content packages, channel lineups and central control and troubleshooting of any end-point used in the building. Every screen can drive new opportunities for fan engagement and revenue. It also provides unique features that will allow the organization to continue to enhance the game day experience, including menu board capabilities that automate the food services workflow.