Technology has become central to the overall onboard experience, providing guests with additional ease and convenience when accessing cruise ship services and television channels. After reviewing several vendors, it quickly became clear that the VITEC systems were the obvious choice. ArtioGuest has been widely deployed by world-renowned hospitality brands, which is testament to the reliability of the platform.

— Chris Van Hoven
Senior Product Owner “Digital Onboard Experience” at AIDA Cruises

AIDA Cruises selects VITEC hospitality technology

AIDA Cruises is the market leader in the German-speaking cruise market and aims to create contemporary, resort-style facilities that appeal to today’s active consumers – and that now includes a premium in-cabin digital user experience that fully engages this tech-savvy market. The company worked with VITEC to upgrade its in-cabin infotainment systems to exemplify the premium-quality amenities that make its ships into, in effect, seagoing resorts.

› Download Success Story (PDF)

The Challenge

AIDA wanted a solution that would combine guest access to international TV channels with interactive cruise services. As well as supplying a range of high-definition international content to each cabin, the system also needed to be flexible and easy to manage to meet the highest levels of service expected by guests onboard the ships. One of AIDA’s primary motivations behind upgrading their technology was the desire to offer cutting-edge room infotainment services via SmartTVs, which was not possible with previous systems.

The Solution

As of mid-2020, VITEC has equipped six AIDA ships – including AIDAnova which, at 183,900 tonnes and 5,200 passenger capacity, is among the world’s largest and most technologically advanced vessels – with a combined total of over 11,000 guest and crew cabins, each with in-cabin infotainment TV interfaces powered by ArtioGuest. AIDA created a fully customisable interface that delivers a rich variety of German language and international TV channels, and movies (with age restriction controls) and TV shows on demand. Crew members also have the ability to catch up on the previous two days of TV, an important benefit for their welfare, as well as to watch training videos.

Additional channels, provided by VITEC Encoders and AvediaServer Play channels, include important safety information videos, live and delayed broadcasts of onboard theatre, entertainment previews, and interviews with the Captain. Live feeds from on-board webcams are also available showing the view from bow, stern and pool deck cameras. Destination and experience videos with promotional shopping information also provide additional revenue opportunities for AIDA.

Alongside providing guests with a premium entertainment experience, ArtioGuest enables AIDA to drive additional revenue as guests are able to book excursions and purchase movies from the comfort of their room. Guests can also view their bill and receive messages from ship personnel on their in-cabin TV.

In addition to in-cabin infotainment, the VITEC system also powers public screens in areas such as reception and lounges, with digital signage displaying news channels, weather, events, restaurant/bar opening times, as well as live sports events, all managed centrally by the system administrator. Safety measures are also taken into consideration with the ability to automatically mute all TVs when emergency signals and announcements are in progress.

The Result

Van Hoven is full of praise for the VITEC deployment, its technical staff and technology platform:
The VITEC team and technology exceeded our expectations. Each installation process has been seamless, and the team was always on hand to ensure everything was running smoothly. We’re looking forward to working closely with them again in the future.”

VITEC’s Director of Accommodation, Eleuterio Fernandes, commented:
As with today’s tech-savvy hotel guest, the discerning cruise passenger has an expectation of exceptional comfort and style, which extends to their in-cabin entertainment system and digital communications onboard their cruise. VITEC provides a variety of technology solutions that integrate seamlessly with the cruise line’s own systems to ensure a premium, convenient experience.

Related VITEC Success Stories

Holiday Inn/Staybridge Suites

Holiday Inn and Staybridge Suites Dubai Al-Maktoum Airport select VITEC, to…

Holiday Inn and Staybridge Suites Dubai Al-Maktoum Airport select VITEC, to provide in-room entertainment and on-site information for a premium guest experience.

Learn More
Holiday Inn & Staybridge Suites

“The Exterity solution has proven reliable, flexible and easy to use, and the project’s success has been noticed by the wider group – which is now considering Exterity for further hotels within Dubai and other regions.”

Shanu Ammunni,
Director of Information Technology
at Ishraq Hospitality

Learn More
Crowne Plaza Muscat

Crowne Plaza Muscat OCEC selects VITEC in-room entertainment system to provide a…

Crowne Plaza Muscat OCEC selects VITEC in-room entertainment system to provide a premium guest experience

Learn More
Crowne Plaza Muscat OCEC selects Exterity in-room entertainment system

It might sound like a small thing, but we want to make each guest feel welcomed and special – and this small change is a great example of how easy it was to configure the Exterity system in exactly the way we wanted it.”

— Mr. Meslum AlKindi
Area Information Technology Director, IHG Oman

Learn More
Club Mulwala

ClubMulwala chooses VITEC IPTV and Digital Signage system to modernise and…

ClubMulwala chooses VITEC IPTV and Digital Signage system to modernise and better engage with its members

Learn More
Club Mulwala

"The new IPTV system offers great picture quality and has proven incredibly ease to use - it definitely enhances the entire guest experience."

— Alan Rowe
CEO Club Mulwala

Learn More
Grand Hyatt, Dubai

VITEC digital signage solution shows the way in luxury hotel and convention…

VITEC digital signage solution shows the way in luxury hotel and convention centre

Learn More
Grand Hyatt, Dubai

“Sometimes in a busy hotel, we need to make last minute changes to meet the needs of our guests – especially within the conferencing area. The Exterity software is incredibly easy to use, while text, graphics and logo changes can be created and updated in just a few seconds.”

Charles Pineda
Information Systems Manager,
Cyber Security SME,
EMEA for Grand Hyatt Dubai

Learn More