IPTV & Digital Signage Product Marketing Manager

Dalgety Bay, Scotland FulltimeApply Now

About the Role

The IPTV Product Marketing Manager is responsible for developing and driving VITEC’s IPTV and digital signage global product proposition. This role requires a combination of technical competency to obtain a solid understanding of our products, combined with creative communication and marketing skills to effectively communicate product capabilities and customer benefits across a wide variety of content, audiences, and markets. Reporting to the Director of Product Marketing, this role will work closely with Product Management and the rest of the Marketing team to drive awareness and demand for the IPTV product range.

Key responsibilities include:

  • Oversee the positioning, messaging, and marketing of the VITEC IPTV product range across a range of industries and applications.
  • Develop crisp, compelling messaging and work collaboratively with Product Managers and field Sales teams to ensure our story is consistently told across all channels.
  • Working closely with Product Management, R&D and Marketing Communication teams, manage product launches, ensuring all audiences have a clear understanding of the key features, benefits and use cases of the products.
  • Lead and execute content creation efforts to articulate the benefits of our products, e.g., product collateral, marketing communications, webinars, presentations, videos, website, social media, demos and more. Bridge the gap between technical specs of products/solutions to translate into clear messaging that can be adjusted to resonate with multiple market verticals.
  • Support the Marketing team with product marketing content for ongoing campaigns, events, and channel programs.
  • Drive individual product and solution differentiation, user engagement and adoption by gaining customer and market insights and influencing marketing campaigns across a variety of channels, both internally and externally.
  • Be aware of our key competitors’ activities and marketing strategy to ensure clearly differentiated positioning and messaging that influences campaigns and sales enablement.

 

About you

With solid Marketing experience, you will be able to demonstrate experience of working in a B2B technology business (hardware/software/SaaS) and preferably have specific experience of marketing IPTV, digital signage and/or video streaming products. You will be comfortable with assimilating technical information and being able to present a succinct message to a wide range of audiences. This is a fantastic opportunity to develop your skills as a Product Marketer for a fast growing, award-winning global proAV technology leader. Key skills and experience include:

  • Solid cross-marketing knowledge and skills to contribute to overall marketing objectives.
  • Superior and creative communication, presentation and writing skills; able to distil complex information into simple and meaningful insights and messaging, delivering high-quality, creative sales and marketing content.
  • Strong affinity for technology. You pay attention to what’s new in tech and have an innate desire to understand how things work.
  • Ability to build relationships internally and work with key stakeholders and leaders in marketing, product management and sales to define and execute on product marketing strategy.
  • Comfortable working with a diverse group of colleagues, requiring a combination of in person and video call interaction. Additionally, individual contributors are globally dispersed, and interactions/meetings will require flexibility to accommodate multiple time zones.
  • Ability to see big picture, yet able to execute with close attention to detail.
  • Operate effectively in a changing environment, with a positive, energetic attitude and initiative.
  • Enjoy a fast-paced work environment and are in your element when actively juggling both short and long-term priorities along with daily demands.
  • Ability and willingness to accommodate some international travel.

 

About VITEC

VITEC is a market-leading provider of IPTV, digital signage and video streaming technologies that help organisations harness the power of video to communicate, educate and entertain. VITEC is a pioneer in the design and manufacture of hardware and software for video encoding, decoding, transcoding, archiving and streaming over IP. Our end-to-end video streaming solutions enable customers to capture TV and video content directly from any source and manage its delivery, as channels or within digital signage screens, to any connected device via an existing network.

From corporate, broadcast and venues, to accommodation, government and military, VITEC has global expertise in delivering complex, proAV solutions. VITEC’s award-winning IPTV platform is a powerful suite of services for content management, digital signage, video archiving, and video wall processing. Our encode/decode solutions are 100% hardware based, including PCIe cards with SDK for custom design or OEM for high-performance video systems.

Headquartered in Paris, France, we have a global reach through our offices across the Americas, Europe, Middle East, and Asia Pacific. Making a difference with green initiatives, VITEC is the first Zero Carbon MPEG company and encourages customers to buy GreenPEG™ for continued environmental efforts to reduce greenhouse gases.

How to Apply

VITEC is an equal opportunity employer, and the only thing that matters to us is your ability to do this role. To apply, please send your CV and cover letter with an indication of your salary expectations to careers@exterity.com

Apply now for IPTV & Digital Signage Product Marketing Manager

Pioneering The Field of Technology

VITEC has been pioneering the field of MPEG technology ever since it introduced the world's first MPEG-1 encoder for Micro Computers in 1992.


VITEC is a market-leading provider of IPTV, digital signage and video streaming technologies that help organisations to harness the power of video to communicate, educate and entertain. A market leader in the design and manufacture of hardware and software for video encoding, decoding, transcoding, archiving and streaming over IP, our end-to-end solutions enable our customers to capture TV and video content directly from any source and manage its delivery, as channels or within digital signage screens, to any connected device via an existing network.

From corporate, broadcast and venues, to accommodation, government and military, VITEC has global expertise in delivering complex, proAV solutions. The award-winning EZ TV system is a powerful suite of IPTV services for content management, digital signage, video archiving, and video wall processing. 100% hardware based encode/decode solutions, PCIe cards with SDK provide custom design and OEM provide high-performance video systems.

VITEC is headquartered in Paris, France and we have a global reach through our offices across the Americas, Europe, Middle East, Africa and Asia Pacific. Making a difference with green initiatives, VITEC is the first Zero Carbon MPEG company and encourages customers to buy GreenPEG™ for continued environmental efforts to reduce greenhouse gases.

› Learn more about VITEC's background

VITEC Success Stories — Be inspired by the VITEC Success Stories of solutions that can be tailored to each customer's unique market needs, with easy-to-use technologies that ensure the delivery of high-quality, low-latency HD video, capturing live and recorded events for seamless distribution in a multitude of formats anytime, anywhere, to any device.

› Explore VITEC's Success Stories

VITEC Green Initiative — Going carbon neutral is our comprehensive plan to reduce greenhouse gases and to take responsibility for the greenhouse gas emissions we create every time we drive our cars, fly, or turn on our computers. VITEC’s Green Initiative is a serious endeavor to control our environmental impact and have our business operations be carbon neutral by 2021.

› Learn more about VITEC's Green Initiative