Kauffman Stadium in Kansas City, Missouri, is home of the Kansas City Royals. Built in 1973, “The K” has a proud baseball legacy, and has served as the home of World Series champions; one in 1985 and another in 2015 – exactly 30 years apart. The 37,903-seat stadium underwent a $250 million renovation in 2009, which included an expanded concourse, new amenities, and state-of-the-art technology that make game day even more exciting. This renovation also amped up the visual experience on and off the field, installing more than 450 displays for back-of-house support, in the luxury suites, and around the concourse. The displays are fed by VITEC’s EZ TV Platform, delivering live game feeds and digital signage campaigns to engage fans out of their seats and bring in additional revenue.
EZ TV makes each display an asset. As a result, fans can enjoy the game and other video footage when they’re out of their seat without feeling like they’re missing the action. For suite owners, the automatically updated electronic program guide (EPG) and video-on-demand capability provides access to non-linear content and delivers a unique experience that rivals their home setup.
With VITEC’s EZ TV’s extensive digital signage capabilities, system operators can quickly create eye-catching digital signs as well as dynamically updating menu boards integrated to POS vendors. Using VITEC’s cost-effective, high performance end-point behind the display, operators can turn any screen in the network into a new monetary opportunity. This eliminates the cost of two separate media players needed for video streaming and digital signage, or having to switch players to change the screen’s functionality to keep cost low. EZ TV‘s flexible, open-architecture is ideal for the ever-changing video, marketing and sales of today’s sports venues.
After a fast installation to ensure the system was ready for the first pitch on opening day, “The K” was prepared to celebrate its 45th season. With VITEC’s EZ TV IPTV & Digital Signage Platform fueling content into every display, fans will be treated to fresh, eye-catching digital signage content alongside superior video quality delivered with low latency for game-day feeds as they walk around the concourse. Inside the luxury suites, owners will be able to access the TV channels using a service-provider grade electronic programming guide and control options that allow them to feel like they’re right at home while being right in the center of the action.
For Kauffman Stadium administrators and control room personnel, EZ TV offers a comprehensive set of tools for managing content packages, channel lineups and central control and troubleshooting of any end-point used in the building. Every screen can drive new opportunities for fan engagement and revenue. It also provides unique features that will allow the organization to continue to enhance the game day experience, including menu board capabilities that automate the food services workflow.