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Page Background In looking for a new solution, NBC faced some challenges. The integration of the MSNBC Network into 30 Rock added 400 more production personnel with 50+ more required feeds all within NBC’s existing space.With a majority of NBC’s News, Sports and Entertainment programming originating in high definition, HD infrastructure needed to be supported. Given all these considerations, NBC’s best option was to go with an IPTV based solution, which was deployed. Advances in IPTV technology have made this a clear choice for cost, scalability and support. Robert Goldfarb NBC Universal, New York, N.Y. NAB Panel presenting VITEC’s Broadcast Engineering Excellence Award: Best IPTV System NBC Universal’s IPTV Distribution System